AreaOne

SMARTER. SIMPLER. BETTER.

Mobile advertising results.
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About AreaOne

Founded in 2011 to leverage the tectonic shift taking place in the advertising technology landscape, we’ve built a comprehensive programmatic platform to meet the emerging needs of data driven performance marketers.

Envisioning an industry reshaped by algorithmic speed and scale, augmented by human creativity and intelligent insight. We believe programmatic advertising is becoming the de facto standard. One that advertisers must embrace.

That’s why we create the next generation of data-driven programmatic mobile advertising solutions, aimed at unlocking previously unavailable value for forward thinking advertisers and smart consumers.
Across the US, Europe and Asia, our people and cutting edge technology deliver outstanding business results across mobile and social channels, leveraging human creativity and intelligence, enhanced by algorithmic speed, precision and scale.

Offering deep strategic insight, absolute data transparency and hands on expertise and support to ensure the success of our clients’ advertising goals, many of the world’s largest technology companies, app developers, e-commerce platforms, and brands rely on us to unlock previously unavailable business value.

AreaOne. Advertising. Optimized.
March 2011

March 2011

AreaOne is born
June 2011

June 2011

AreaOne releases the first version of its automated software and solution for Advertising on Facebook
April 2012

April 2012

To support a bigger team, AreaOne expands to new Tel Aviv Offices
July 2013

July 2013

The A1 Social Self-Serve Platform launched in Beta, bringing A1 Social to in-house advertisers
August 2013

August 2013

New office opened in Barcelona
August 2013

August 2013

Tel Aviv offices moved to accommodate our growing team
April 2014

April 2014

AreaOne now serving 100k conversions daily
May 2014

May 2014

Boston offices opened
Dec 2014

Dec 2014

A1 DSP launched offering transparent algorithmic advertising across leading RTB exchanges
September 2015

September 2015

AreaOne acquired by Taptica

MISSION

We’re here to build the world’s most effective mobile advertising platforms, capitalizing on the shift from people to processors to provide real-time, multi-datapoint optimization. We leverage this scale and speed to deliver the right audience at the right price, driving discovery, engagement, purchases and preference for apps, brands and products.

AREAONE CORE VALUES

We’re passionate about making a difference for our clients with our technology and expertise.
We understand that our clients want to work with a company that can deliver the whole
package - optimized, cost-effective marketing results delivered by a friendly,
knowledgeable and responsive team that gets it (and shares it).
Transparency

Transparency

We value long term relationships more than quick wins. For us absolute transparency is the key to developing trust in one another, and for our partners and clients in us.
Determination

Determination

For us ‘impossible’ is a starting point. We have enormous determination and the will and confidence to see things through.
Energy

Energy

Our energy drives us to keep moving forward with focus, never settling for good enough.
We believe we must continually optimize every element of our business.
Passion

Passion

Passion for what we do connects us to one another and to our clients and partners. We are passionate about the future, about the industry and about the impact we will make.
Ambition

Ambition

We remain ambitious by acknowledging simple truths:
1. Nothing is forever.
2. Nothing is finished.
3. Nothing is perfect.
Collaboration

Collaboration

Core to our business success, collaboration helps us to overcome complexity, support one another and navigate our clients through their daily challenges.